Guía de keywords por industria para ATS (ES/EN)

Cómo usarlas

Integra keywords en Resumen, bullets de logros y Skills con contexto real. Evita listarlas sin sentido.

Marketing (ES/EN)

SEO/SEM, performance ads, CRO, A/B testing, funnel, CAC, LTV, attribution, CRM, marketing automation, content strategy, keyword research, backlinks, branding.

Ventas

Pipeline, forecasting, negotiation, enterprise sales, account management, quota attainment, upsell, cross-sell, SDR/BDR, CRM, lead scoring, retention, churn.

Operaciones/Logística

Lean, kaizen, KPIs, SLA/OTIF, inventory control, route optimization, capacity planning, procurement, supplier management, S&OP, quality assurance, ISO.

Finanzas

FP&A, budgeting, forecasting, variance analysis, working capital, cash flow, IFRS/GAAP, audit, compliance, cost control, treasury, financial modeling.

TI/Producto

Agile/Scrum, backlog, roadmap, user research, UX/UI, APIs, microservices, CI/CD, cloud (AWS/Azure/GCP), monitoring/observability, data pipelines, security.

RR. HH.

Talent acquisition, employer branding, onboarding, performance management, L&D, compensation & benefits, DEI, HRIS, engagement, succession planning.

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